Catching the eye of consumers is essential, whether it is on a package or a magazine, and brand owners are always looking for an edge. Metallics are a proven approach, and metallic ink and pigment manufacturers are seeing growth in their business. However, raw materials costs for metals remains a serious issue. “It remains a difficult market, especially considering the cost of metals like aluminum and copper,” said Joseph Perdue, marketing manager, North America (Graphic Arts) for ECKART Americ...